Mobium research
Mobium is our in-house research capability, providing deep expertise in social, consumer, stakeholder, market and industry research.
Founded in 2005 by Nick Bez and Andrew Baker, Mobium Group is synonymous with producing in-depth custom consumer research studies and proprietary reports that help organisations understand and act on Australian consumers’ desire to make healthier, more sustainable consumption choices.
Mobium is a member of The Research Society, the professional association for the market research and insights industry in Australia.
Latest research
In March 2023, POSSIBLE and Mobium, with technical and subject matter input from climate change advisory and solutions firm Pollination, asked 2,035 Australians what they thought about nature, what they expected governments and businesses to do to protect it, and how they would like to have information communicated to them about it.
Mobium research is led by co-founder Nick Bez, an expert in consumer and market research.
With over 30 years' commercial experience in the US, China and Australia, including 8 years in senior marketing roles at one of Australia's largest retailers, he has advised major corporations, government agencies, NGO's and start-ups and guest presented at numerous industry forums, universities and conferences.
Nick has deep specialist knowledge of Australian consumer attitudes and purchasing patterns in the health and sustainability sectors and is co-author of Mobium's Living LOHAS report series.
Examples of our research
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2023 Research report in collaboration with ACIL Allen, Mobium Group & NielsenIQ
Australian Organic Market Report 2023
Presenting the latest data and information available on the Australian organic industry.
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2022 Research on behalf of leading sustainability firm Republic of Everyone & The Bravery
Who do you believe?
A study into which brands Australians believe are leading the sustainability revolution, and why.
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2021 Research report in collaboration with The Republic of Everyone, The Bravery, and Mobium Group
The Power and the Passion
A study into the issues Australians are passionate about and how the brands have the power to make change.
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2021 Research report in collaboration with the University of Melbourne, Euromonitor International, Mobium Group, and NielsenIQ
Australian Organic Market Report, 2021
Presenting the 2021 data and information on the Australian organic industry.
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2019 Research Report for Patagonia
An insight into Australian surf consumers growing demand for sustainable clothing and surf hardware.
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2007–2019 Mobium proprietary report series
Based on 15 years’ research including surveying over 100,000 consumers and interviewing thousands more, Mobium’s proprietary reports provide an unrivalled depth of long-run insight into the Australian consumer markets for sustainable brands, products and services.
Mobium in the media
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ESG and the Boardroom: Why companies need to appoint more young directors
Asked to nominate a brand or company with a strong reputation for sustainable and ethical products and services, more than half of Australians could not identify a single one.
The figure is barely changed from a decade ago, a survey from consumer research firm Mobium shows.
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“We are seeing growing concern across the board but a seismic shift between generations when it comes to the emerging nature agenda.”
The research project, from POSSIBLE and Mobium Group, has tracked Australian attitudes to the environment since 2007.
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Woolworths seen as having the best green credentials
‘Woolworths tops the list of businesses moving to improve social or environmental issues in Australia, according to consumers, who credit the supermarket’s move to ban single-use plastic bags in 2018 and its support for farmers.
Woolworths was closely followed by Coles and Cotton On was third among businesses viewed as leading the sustainability charge, according to a study by research firm Mobium, sustainability specialist Republic of Everyone and PR agency The Bravery … ‘
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New study finds huge potential for brand growth in sustainability with Coles, Woolworths out on top
‘Released by impact and communications agencies Republic of Everyone and The Bravery, with independent researchers Mobium Group, Who Do You Believe? reveals the real deal for consumers’ belief, and the actions they want to see, in brands or businesses proclaiming to champion people and planet-related causes.‘
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Who Do You Believe? reports sustainability top performers
‘A new study of 2,040 Australians, released by impact and communications agencies Republic of Everyone and The Bravery with independent researchers Mobium Group, has found there is a big opportunity for brands to become leaders in the sustainability space.
The Who Do You Believe? report revealed the top performers across the sectors of Grocery, Food and Alcohol when it comes to consumers’ beliefs, and the actions they want to see in businesses proclaiming to champion people and planet-related causes.‘
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Green is the bottom-line, not the top-dressing
‘A ground-breaking new report, commissioned by Patagonia from Mobium, looks at the growth of the LOHAS economy, and in particular how it is interacting with surf. The results might surprise you.’